Related: Sephora Is Experimenting With A Boutique Format To Prepare For The Retail ApocalypseSephora has always been a leader in immersive retail experiences: It was the first makeup retailer that allowed customers to sample every single product to their hearts’ content. Continuing with this philosophy, Sephora says in a statement that it uses cost-effective building materials so it can invest more in “client centric experiences, services, and employee development.”
And finally, with this expansion, Sephora is focusing on sustainability, an issue that is increasingly important to consumers. These stores will run on 100% renewable energy, which will help to reduce its overall energy consumption and its greenhouse gas emissions.
There may be more than 90,000 MW overall of untapped water potential in the United States; through new hydropower technologies, such as advanced turbines, and new applications, such as tidal, wave, ocean currents, and in-stream hydrokinetic approaches, the industry could double its output over the next 20 years.
So the bottom line is that retail is not dead. It can still be a successful business model, as long as retailers continue to innovate the in-store experience and make shopping fun for customers.