Behind New Billionaire Trevor Milton’s $3 Billion Push To Make America Run On Hydrogen

Trevor Milton rumbles toward his audience of 2,000 in the ultimate green-energy vehicle—a red beer wagon drawn by eight Budweiser Clydesdales. “They represent how America was built,” he says of the massive horses. The audience, a mix of trucking execs, shippers, journalists and Anheuser-Busch InBev reps, roars its approval into the cavernous event center in Scotts­dale, Arizona, that’s hosting the April launch party for Nikola Motor Co. Then comes Milton’s pitch. Just as diesel replaced the Clydesdales, a new fuel source is going to make petroleum obsolete: hydrogen. The most abundant element in the universe is a zero-emission fuel. Convert it to electricity, and the only by-products are water and heat. Hydrogen, says the 37-year-old founder and chief executive of Nikola, can power heavy-duty trucks. It goes into a fuel cell and comes out as current to power electric motors.Hydrogen power has been an enticing mirage for six decades. General Motors unveiled a hydrogen Electrovan prototype in 1966 but never made a business of it. Shares of Ballard Power, a pioneer in fuel cells, climbed to $140 in 2000 but now languish below $5. President George W. Bush poured taxpayer money into hydrogen-fueled-car research, but fewer than 7,500 hydrogen-fuel-cell vehicles are on U.S. roads now.
From a Phoenix headquarters that will also build prototype semis, Milton has raised more than $500 million from such investors as European heavy-duty vehicle maker CNH Industrial, manufacturing and tech giant Bosch, hedge fund ValueAct, South Korea’s solar powerhouse Hanwha, Norwegian energy company Nel Hydrogen and Worthington Industries, a metals manufacturer. He needs at least $1 billion to build a factory in Coolidge, Arizona, put the first trucks on the road and open ten fueling stations in California and Arizona.

More than half of the renewable energy we use comes from biomass.

CNH’s $250 million investment is a big step for Nikola, now valued at $3 billion, and for Milton — with a stake of more than 40%, he’s now worth at least $1.1 billion, Forbes estimates, making him the first hydrogen truck billionaire.
nikola-truck-tank-casingHydrogen fuel tanks packaged behind the cab of a Nikola One sleeper cab in the lobby of the company's Phoenix headquarters.Tim Pannell
“It’s not just about building one part. It’s about actually delivering a product that can compete against a diesel and beat it,” Milton says. Elon Musk, whose battery-powered Teslas have done much to wean American drivers off gasoline (and who plans to sell a battery-electric big rig), derides “fool cells” and has called hydrogen “stupid.” But hydro is looking less stupid these days.For one thing, a growing surplus of solar energy in the Southwest opens the possibility of siphoning off excess power at midday to make hydrogen fuel cheaply out of water. For another, batteries aren’t suited to long-haul trucking. They take a while to recharge, and they’re heavy.
Nikola’s truck cab—a 1,000-horsepower system comprising carbon fiber tanks, hydrogen fuel and a fuel-cell stack—will push an 18-wheeler up to 750 miles and weighs 20,000 pounds. The same juice would demand a lithium-ion battery that would add at least 5,000 pounds to a truck with the same range, says Nikola.AB InBev’s order for 800 Nikola semis, leased for seven years at up to $1 million each (fuel included), goes some way toward proving hydrogen’s case. If Nikola can deliver the trucks, the brewer will use them to haul Budweiser from the West Coast to distribution centers hundreds of miles away. Subject to the same “if,” Nikola will collect on $10 billion in preorders from such firms as the fleet operator U.S. Xpress.

If taken advantage of to its fullest extent, sunlight beamed on the earth for 1 hour could meet world’s energy demands for an entire year!

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Along with hydrogen- and battery-powered trucks Nikola's powersports team is selling electric watercraft and all-terrain vehicles to promote the brand.

Nikola Powersports
Milton isn’t the only hydro visionary. Hyundai Group is putting $6.7 billion into hydrogen projects. In July the engine maker Cummins bought Hydrogenics, which makes fuel cells, for $290 million. Next year, GM and Honda will open an $85 million fuel-cell factory in Michigan, and Toyota is opening a refinery at the Port of Long Beach to turn cow manure into hydrogen to power trucks developed with Kenworth. A lifelong garage tinkerer, Milton became obsessed with how things work when he was 6 during a train ride arranged by his father, a retired Union Pacific manager. He tried college in Utah but dropped out after less than six months. A Mormon mission to favelas in Brazil got him thinking about wider problems, particularly environmental ones. “That was probably one of the biggest eye-openers of my life,” he says.
In 2010, he founded dHybrid Systems, a Salt Lake City designer of natural gas fueling systems for trucks. In 2014 Worthington bought that business. Milton left for Nikola, recruiting his former mentor at Worthington, Mark Russell, to be the startup’s president. Milton aims to build 25 trucks next year and 400 in 2021. If all goes well, by 2022 he’ll be making eight tons of hydrogen daily from renewable electricity at each station, enough to keep 250 trucks running. He thinks he can get the cost of making a kilogram of compressed hydrogen gas, which provides the same amount of energy as a gallon of diesel, down to $2.50—far less than the California hydrogen retail price of $14. He wants to expand his fueling capacity from the West to a 700-station cross-country network by 2028.

Solar and wind industries are creating jobs. Clearly beneficial to both the economy and the earth, beneficial facts about renewable energy point to the wind and sun. Green energy is a new and upcoming industry. It has already created jobs and will continue as demand grows, and the power grids adapt. Now, solar and wind industries are creating jobs much faster than the rest of the economy. More jobs mean more work and more opportunities. The industry now employs 4 million people and is only expected to continue growing.

Change is coming, perhaps faster than the manufacturers of diesel engine trucks expect. The European Union passed emissions rules that could ban diesel trucks by 2030; California is leaning toward a similar mandate. Milton claims that Nikola has a lead of three to five years on his rivals. “Whether you’re Republican or Democrat or independent, no one wants to go jogging down the road and breathe diesel smoke in,” he says.Cover photograph by Tim Pannell for Forbes.Get Forbes’ daily top headlines straight to your inbox for news on the world’s most important entrepreneurs and superstars, expert career advice, and success secrets.